Become a Responsible, Ethical, and Profitable Dog Breeder
The premium 2026 curriculum for your breeding program.
Finally understand how to build a program that honors your dogs, supports your family, and creates generational impact — without guessing, gambling, or Googling.
A complete, step-by-step system for building a responsible, sustainable breeding program.
Why this blueprint
Breeding isn’t about selling puppies. It’s about stewarding a legacy.
Becoming a breeder isn’t about “getting litters on the ground” as quickly as possible. It’s about stewarding life, building a legacy, and doing it with integrity.
The Stokeshire Breeding Blueprint™ is a comprehensive, step-by-step course designed to help you build a responsible, ethical, and financially sustainable breeding program using proven systems, science-based decision-making, and premium brand strategy.
Whether you’re just beginning or refining what you’ve already built, this is the map.
What you get
Everything you need to launch, refine, and grow your breeding program.
A full, end-to-end training program built for real breeders in the real world.
The 6-Phase Breeding System™
Your complete pathway from idea → thriving program. Clarify your direction, design your program, and follow a proven sequence instead of piecing things together on your own.
The Stokeshire Genetic Foundations Lab (GFL)
Understand pairings, temperament, hybrid vigor, COI, and breed architecture so you can make confident, responsible breeding decisions grounded in science.
Operations, SOPs & Facility Setup Guides
From heat cycle planning to whelping room setup and neonatal protocols — build a clean, consistent operation with checklists and repeatable systems.
The Puppy Development System
ENS, ESI, curriculum, socialization matrix, confidence-building, temperament testing, and placement strategy — the same framework we use at Stokeshire.
Responsible Luxury Marketing™
A warm, education-first marketing system for attracting ideal families — without pressure tactics or discounting. Align your pricing with your standards.
Templates, Community & Mentorship
Contracts, scripts, calculators, worksheets, schedules, SOPs, and optional live support to help you implement, not just learn.
The system
The 6-Phase Breeding System™
Modeled after Stokeshire’s proven operational foundation — from vision to scaling.
Define your standards, health philosophy, program goals, and customer experience so your decisions flow from a clear, anchored vision.
- Ethical standards
- Program identity
- Client journey
Move beyond “pretty pairings” to science-backed decision making, diversity planning, and long-term structural soundness.
- Hybrid vigor & COI
- Temperament architecture
- Multi-year pairing map
Turn chaos into clarity with SOPs, checklists, and a facility layout that supports both safety and sanity.
- Whelping room setup
- Neonatal protocols
- Guardian & staff systems
The Stokeshire method: ENS, ESI, exposure, confidence-building, temperament testing, and placement strategy from birth to go-home.
- Weekly curriculum
- Socialization matrix
- Placement framework
Build a brand that’s premium because it’s responsible. Share your story, pricing, and process with transparency and warmth.
- Brand voice & messaging
- Funnels & waitlists
- Sales scripts & email flows
Protect what you’ve built with clear legal, financial, and growth frameworks that support your long-term calling.
- Contracts & risk
- Budgeting & forecasting
- Staffing & expansion
How it’s delivered
Short, potent modules designed to be implemented — not just watched.
Each phase of the Stokeshire Breeding Blueprint™ is broken down into digestible modules. You’ll never be left wondering what to do next — every lesson points to a concrete action.
- Short, powerful video lessons with clear next steps.
- Printable workbooks to plan and record your decisions.
- SOPs and checklists so you can delegate or repeat with confidence.
- Swipe files and scripts to use as-is or adapt to your program.
- Implementation guides designed to build momentum, not overwhelm.
Resource library
The Template & Resource Vault
The tools that turn ideas into a real, working program.
The part every student loves most — a complete library of ready-to-use resources so you’re not reinventing the wheel.
Included templates:
- Puppy application and intake forms.
- Puppy purchase agreement and health guarantee.
- Guardian home contract and policies.
- Sales and waitlist scripts for phone, email, and DM.
- Email automations for inquiries, deposits, and go-home prep.
- Litter scheduler and heat cycle planner.
- Breeding pair planner and COI tracking sheet.
- Social media content prompts and caption templates.
- Brand kit starter (colors, fonts, asset checklist).
- New owner folder templates and go-home checklist.
- Whelping room setup checklist and supply list.
- Training curriculum matrix and socialization tracker.
- Breeder Launch Checklist (your full printable launch roadmap).
This library alone is a $2,000+ value — included inside the Blueprint.
Brand philosophy
Luxury, redefined: responsibility over flash.
You don’t need to be loud, trendy, or “internet famous” to build a premium breeding program.
At Stokeshire, luxury means:
- High ethical standards, even when no one is watching.
- Science-backed health strategies and transparent communication.
- Education-first marketing that builds trust before transactions.
- Predictability and structure over popularity-chasing.
- Scarcity that flows from responsibility, not from hype.
Inside the Blueprint, you’ll learn how to build a breeding brand families deeply trust — one that feels grounded, thoughtful, and devoted to both dogs and people.
The transformation
After the Stokeshire Breeding Blueprint™, you will…
- 1 Understand exactly how to structure your breeding program from first litter to long-term legacy.
- 2 Make clear, confident pairing decisions using genetic knowledge and diversity planning.
- 3 Run a clean, consistent, and organized operation with SOPs and checklists in place.
- 4 Raise better puppies with a full curriculum and temperament-based placement system.
- 5 Attract the families you actually want to work with — without constant discounting or chasing.
- 6 Protect your reputation with legal, financial, and ethical clarity at the core of your program.
- 7 Build a sustainable business that aligns with your values, your calling, and your family.
This isn’t just a course — it’s a blueprint for the next decade of your life.
Your mentor
Meet James, the breeder behind the Blueprint.
I’m James Stokes — founder of Stokeshire Designer Doodles, father of ten, creative entrepreneur, and MBA in Marketing & Entrepreneurship.
Over the last decade, I’ve:
- Built a multi–six-figure, ethical breeding program from the ground up.
- Elevated Stokeshire into a trusted, nationally recognized brand.
- Developed and refined our Doodle School training framework.
- Studied genetics, diversity, and hybrid vigor to inform our program design.
- Built automated systems, funnels, SOPs, and client journeys that scale.
- Served high-intent families — doctors, CEOs, clinicians, and business owners — through responsible luxury marketing.
- Run breeding, media, and photography businesses while raising a big, busy family.
Now I’m handing you the system I wish I had when I started — so you don’t have to choose between your values, your family, and a thriving breeding program.
Ethics-first. Family-aware. Business-minded.
This isn’t a “get rich quick” course. It’s a long-game blueprint for breeders who care about:
If you’re serious about building something you’re proud of — something your kids and community can look at and see integrity — you’re in the right place.
Choose your path
One blueprint, three levels of support.
Full curriculum + template library for breeders ready to implement at their own pace.
- Full 6-Phase Breeding System™.
- All core video modules and workbooks.
- Complete Template & Resource Vault.
- Lifetime access and future updates.
For breeders who want feedback, accountability, and a cohort to grow with.
- Everything in Tier 1.
- Monthly group coaching calls.
- Q&A and implementation support.
- Private community access.
High-touch mentorship for breeders ready to move quickly and build something enduring.
- Everything in Tier 2.
- Facility review and program audit.
- Breeding strategy and marketing deep dives.
- Personalized roadmap and ongoing guidance.
You can upgrade between tiers as your program grows.
Questions
Frequently asked questions
Start building your legacy
Ready to build a breeding program you’re proud of?
Join the ethical, responsible, and profitable breeding movement — the Stokeshire way. Build a program that honors your dogs, your family, and the future you’re called to.
Limited spots may be available for live mentorship tiers each year.
Stokeshire Breeding Blueprint™
Get First Access When Enrollment Opens
The Stokeshire Breeding Blueprint™ is in development for a 2026 launch.
Join the early access list to be the first to know when doors open, receive pre-launch bonuses, and get behind-the-scenes updates as the curriculum is built.
No spam. No pressure. Just thoughtful updates for aspiring and established responsible breeders.
Join the Early Access ListYou’ll get a welcome email with more details after you subscribe.