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CalculatorFeeding ยท Crate ยท Collar sizing
Lifestyle StoreCloud7 ยท restocking soon
VIP Add-onsPortraits ยท Allergy ยท Records
Free ResourcesGuides ยท Checklists ยท Schedules
Diamond Naturals Skin and Coat All Life Stages Salmon and Potato Formula dry dog food bag
The Stokeshire Go-Home Food

One food. Stay on it.

Every Stokeshire puppy goes home on Diamond Naturals Skin & Coat Salmon & Potato. Its AAFCO statement covers all life stages including growth of large size dogs. We recommend staying on it through the growth window.

If you ever change foods, match calories, not cups. A different kibble can carry 15 to 20 percent more energy in the same scoop. Talk with us and your veterinarian first, feed to body condition rather than the bag chart, and do not add calcium or bone supplements.

Calories per cup408
Grams per cup113
Target body condition4 to 5 / 9
Start Here

One form.
Three answers.

Enter your puppy's weight and age once. The calculator outputs their daily feeding amount, the exact Diggs Evolv crate size for their adult weight, and the right PACK collar and leash size. No guessing, no returns.

All guidance is approximate. Monitor body condition weekly and adjust as needed. Your veterinarian is the right person for any specific dietary questions.

What you'll receive
01Daily feeding guide in calories, cups, grams, and meals per day, pre-set for the Diamond Naturals go-home food, plus treat allowance calculated in
02Diggs Evolv crate size sized for adult weight, with exterior dimensions and a direct link to the exact variant
03PACK collar & leash size with your Stokeshire discount code (CODE: STOKESHIRE)

Puppy Setup Helper

Enter your puppy's info once and get daily feeding, the right Diggs Evolv crate size, and a collar & leash size recommendation (PACK) with direct links.

Puppy Profile
Under 2 months: reference only.
Used for crate + collar sizing.
Diamond Naturals Skin & Coat is 408. Changing foods? Enter the new bag's number here, then feed the cups it outputs, not your old scoop.
Diamond is about 113 g per 8 oz cup.
Aim for 10% or less of daily calories.
Stokeshire Lifestyle

Goods that belong
in a Stokeshire home.

We don't carry products we wouldn't use. Every item in the Stokeshire Lifestyle store is selected for the same criteria we apply to breeding: function, longevity, and an aesthetic that respects the home it enters.

The current lineup is restocking shortly. Sign up below and you'll be the first to know when items are available, and when new items arrive.

Browse Lifestyle Store
Why we chose Cloud7

Cloud7 is a German design house that builds dog products for homes where design decisions are deliberate. The Sleepy Deluxe Heritage Bed is built from materials that last, not a replacement purchase in eighteen months. The Getaway Car Seat is structured to protect a dog in transit without looking like it was sourced from a big-box retailer.

These aren't the least expensive options. They are the correct ones for a Stokeshire family.

Restocking Cloud7 ยท Heritage Collection
Sleepy Deluxe Heritage Dog Bed
from $495

Structured German craftsmanship. Built for the life of the dog. Available in multiple sizes and sized for your breed at purchase. Ships direct from the Stokeshire store.

Restocking Cloud7 ยท Travel Collection
Getaway Heritage Dog Car Seat
$395

Structured sides, secure straps, designed for travel that looks intentional. The car seat your puppy comes home in doesn't have to be the one that embarrasses you at the trailhead.

Restocking Cloud7 ยท Comfort Collection
Rescue Pillow Bed, Amber
$129

Soft, structured cushioning in a refined amber colorway. The bed a puppy returns to after every session of Doodle School. Medium size, right for most Stokeshire standard placements.

Restocking Cloud7 ยท Feeding Collection
Dylan Stainless Steel Dog Bowl
$34

Heavy-gauge stainless. No plastic, no BPA, no sliding. The detail that completes a kitchen corner without drawing attention to itself. Pairs with the Heritage Bed and Car Seat.

Be the first to know when Lifestyle restocks. We'll notify you the moment items are available.

VIP Experiences

The moments that
matter most.

VIP add-ons are available exclusively to Stokeshire families. Each one was designed around a real gap in the placement experience: the photograph families wish they had, the allergy question families need answered before they commit, the records families can never find three years later.

Browse All VIP Add-ons
Add-ons available now
GOTCHA DAYยฎ Portraits$297
Signature Puppy Moments$75
On-Site Allergy Sensitivity Visit$250
Allergy Sensitivity Pillowcase Test$50
VIP Veterinary Record Transfer$49
$297
Gotcha Dayยฎ ยท Luxury Add-On
GOTCHA DAYยฎ Portraits

This is the first photograph your family will keep for twenty years. A professional portrait session documenting the day your Stokeshire puppy came home: styled, lit, and delivered in a format you'll actually print. Available on pickup day for families visiting Stokeshire in person.

Add to your placement
$50 / $250
Allergy ยท Pre-Placement Testing
Allergy Sensitivity Testing

Two options for families with allergy concerns. The Pillowcase Test ($50) sends bedding your specific puppy has slept on; you live with it for a week and see how you respond before you commit. The On-Site Visit ($250) brings you to Stokeshire to spend time with the litter directly. The question answered before it becomes a problem.

Learn about allergy testing
$49 ยท $75
Records & Moments
Records Transfer + Signature Moments

VIP Vet Record Transfer ($49) ensures your puppy's complete health documentation is organized, formatted, and transferred to your veterinarian before go-home day, eliminating the inevitable first-appointment scramble. Signature Puppy Moments ($75) captures the litter's last weeks at Stokeshire, the images that show where your dog began.

View all VIP add-ons
Free Resources ยท /merch

What comes
with every placement.

Six downloadable guides, available free with no purchase required. These are the documents we'd want every Stokeshire family to have before go-home day regardless of which placement path they chose.

Browse Full Store
Also in the store

The Stokeshire 3-Year Health & Wellness Partnership Guarantee is available for download from the store. The STOKESHIRE Lightroom Presets are the exact preset pack used to edit Stokeshire puppy photography, available for families who want their own photos to match the editorial feel of the program's imagery.

Free Foundation Guide
Potty Training Guide

The method we teach in Doodle School, written out as a take-home reference. Covers timing, crate integration, and what to do when accidents happen, because they will.

Download free
Free Socialization
Puppy Socialization Checklist

The 100-experience checklist we use during the critical 8โ€“16 week window. Organized by environment, sound, surface, and social exposure, with space to log each one.

Download free
Free Daily Structure
Puppy Daily Schedule & Doodle School Calendar

A printable daily schedule template for the first twelve weeks. Feeding times, crate rotations, play windows, and training sessions mapped against Doodle School milestones.

Download free
Free Communication Training
Bell Training Guide

How to teach a puppy to signal at the door before potty accidents happen. One of the most useful early training foundations, and one of the most commonly skipped. Takes three to five days when done consistently.

Download free
Trusted Partners

Brands we
recommend.

These are the brands Stokeshire families use. They're organized by what they do, not alphabetically, and not by partnership value. Where discount codes are available, they're shown. Use them or don't; the recommendation is the same either way.

A note on partner links

Some links are affiliate links that generate a small commission at no cost to you. Stokeshire does not accept payment for placements; every brand below earned its position through actual use by our team and our families.

Nutrition
Diamond Naturals Skin & Coat The go-home food, 408 kcal per cup Shop on Amazon
Collars, Leashes & Harnesses
PACK Leashes Code: STOKESHIRE Shop PACK
Lambwolf Collective Premium wear Shop Lambwolf
Grooming
Pride + Groom Code: STOKESHIREDESIGNERDOODLES Shop Pride + Groom
Googipet Code: STOKESHIRE Shop Googipet
Safety & Tracking
Fi GPS Collar $20 activation + 6 months service Get Fi activation deal
Trupanion Insurance Stokeshire partner program View Trupanion booklet
Training & Enrichment
DOGO App Training app companion Get DOGO
Bark Potty Indoor potty solution Shop Bark Potty
Apparel & Accessories
Cloud7 Premium lifestyle, see Lifestyle Store Cloud7 direct
Dog & Co. Bags & carriers Shop Dog & Co.
Fable Pets Rest set Shop Fable
Stokhaus Media ยท Strategic Brand Partnerships

The American market,entered well.

Most international luxury dog brands do not fail in the United States because the product is wrong. They fail because the entry path is wrong. This page is for the founders deciding how to enter, and who to enter with.

Reach
224K
Unique visitors · 2025
Authority
75%
Organic search share · 2025
Studio
In-House
Editorial & photography
Structure
Founder-Led
No agency layer
Retail
In development
stokeshire.com
I ยท The thesis

Not a product
problem.

The United States premium pet market is not a product problem. It is an entry path problem.

Most international luxury dog brands enter the United States through one of three paths: a generalist distributor, a direct-to-consumer storefront, or a marketplace listing. Each underdelivers for the same reason. They reach customers without first establishing authority, and a luxury brand without authority becomes a commodity SKU at a premium price.

The American premium pet customer responds to one thing more than any other: trusted curation by someone who already owns their attention. That is the asset Stokhaus Media operates.

This is not a wholesale application. That conversation lives elsewhere. This page is for a different kind of brand, at a different altitude.

II ยท What we have built

The asset behind
the audience.

Stokhaus Media, LLC is a Wisconsin holding entity with operating divisions across breeding, photography, retail, and education. The founder is James Stokes. The principal consumer brand is Stokeshire.

Stokeshire Designer Doodles is a licensed premium breeding program in Medford, Wisconsin, producing a deliberately constrained number of dogs each year across Bernedoodles, Australian Mountain Doodles, Golden Mountain Doodles, Aussiedoodles, and Poodle crosses. Placements range from foundation puppies to the Stokeshire Bespoke Companion, a fully managed program at forty thousand dollars.

The audience asset is what most brand founders evaluate first.

01

More than three hundred placed families across 36 states, Washington, D.C., Canada, and Mexico, concentrated in Chicago, Milwaukee, the Twin Cities, Madison, Green Bay, and the Northeast.

02

Families who invest $4,000 to $15,000 in one puppy after months of research. Design-aware households making considered, multi-thousand-dollar decisions.

03

National search authority across the largest doodle category terms, built on earned organic traffic, not paid acquisition.

04

An in-house editorial studio through James Stokes & Co. Photographers, producing brand storytelling at luxury wedding standard.

05

Doodle School, a twenty-eight day training program operating year-round as a recurring grooming and product-use venue.

06

United States logistics and retail infrastructure. Third-party fulfillment, a multi-domain presence, and the flagship retail domain at stokeshire.com, now in development.

III ยท Who we partner with

A deliberately
small portfolio.

Stokhaus Media operates a deliberately small portfolio of brand partnerships. The criteria are not commercial. They are alignment-based. A brand qualifies when four conditions are met.

Criterion One
Category authority

The brand operates at the apex of its category internationally. We do not curate broadly. We curate the brand that defines the category, and we tell that brand's story with the depth it deserves.

Criterion Two
Story-first

The brand has a coherent founder origin, heritage line, or material philosophy that can be told editorially. We are looking for the brand a magazine would write about, not the one that needs a media buy.

Criterion Three
Field-tested

The product survives contact with how a dog actually lives. Stokeshire dogs are tested daily, and so is the gear that comes through our doors. Claims that fail the working-dog test do not enter the portfolio.

Criterion Four
Multi-year horizon

The economics work for both sides over three to five years, not just on the opening order. We optimize for the relationship at year three, not the revenue in month one.

Current and developing partners

Partners and conversations in progress include Cloud7 of Germany, MiaCara of Germany, and Labbvenn of Poland. Additional founder-level conversations are underway across grooming, leather, sleep, and travel categories. New partner inquiries are accepted on a quiet, founder-direct basis.

A young family member cradling a Stokeshire Australian Mountain Doodle puppy

We optimize for the relationship at year three, not the revenue in month one.

Stokhaus Media

IV ยท How a partnership works

Four things a retailer
cannot replicate.

A Stokeshire partnership is not a wholesale arrangement with editorial flavor on top. The structure is different. We contribute four assets a United States retailer cannot replicate, and in exchange we ask for terms that reflect their value.

Asset One
Audience

224,000 unique visitors in 2025, 75% from organic search, and more than three hundred placed families who stay in relationship with us after go-home. Earned, not paid.

Asset Two
Editorial production

Original photography, founder profiles, and PR-grade storytelling produced by an in-house team. Co-marketing assets become permanent intellectual property usable by both brands.

Asset Three
Breeder channel

For partners who want vertical depth, Stokeshire is building a direct channel to breeding and training programs through the Stokeshire Method. Vetted sub-partners enter through us, not around us.

Asset Four
Founder credibility

Stokhaus Media is operator-run, not investor-run. Decisions move at founder speed. The relationship is founder to founder, with no agency intermediaries between the brand and the work.

The model flexes by partner. A founder-led brand entering the United States for the first time is a different conversation than a category-mature European brand restructuring distribution. Both are welcome. Terms range across pricing above standard wholesale, defined channel exclusivity, co-branded SKU development, and mutual editorial cooperation. The starting question is alignment, not terms.

V ยท What we are building

Where the
platform is heading.

Partnerships compound or decay based on where the platform is heading. The five-year roadmap is documented and underway. The brands that partner with us in 2026 are the brands the platform is built around in 2030.

2026
Foundation

Stokeshire Lifestyle, the retail division of Stokhaus Media, is in development at stokeshire.com. Its first portfolio anchors on a small set of curated international brands and the first Stokeshire private-label SKU. Founding partner relationships move from agreement to active editorial program.

2027
Proof

The curated portfolio expands. First Stokeshire-branded entries ship in grooming and training. Co-branded SKUs developed with founding partners enter Stokeshire House Welcome Kits, the package every Stokeshire family receives at placement.

2028
Scale

Stokeshire Whelping Co. launches as a methodology and heritage products division for premium breeders, opening a second audience channel that compounds with the established family base. Multi-division operations reach maturity.

2029–30
Brand house

The operating divisions mature into one brand house, with a curated portfolio of long-term international partnerships, private-label depth across multiple categories, and a defensible position as the recognized United States destination for thoughtful dog ownership.

James Stokes, founder of Stokhaus Media, with a Stokeshire Bernese Mountain Dog at Rib Falls, Wisconsin

James Stokes ยท Founder, Stokhaus Media

Working with us

A founder-to-founder
inquiry.

We do not operate a public partnership intake form, and we do not work with agencies or distributors representing brands. Founders and senior brand leadership may write directly. A useful first message includes the brand background, the markets currently served, the question driving the conversation, and a sense of timeline.

james@stokhausmedia.com
Stokhaus Media, LLC Medford, Wisconsin
Operating Stokeshire Designer Doodles, James Stokes & Co. Photographers, and Stokeshire Lifestyle
 
 
 


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